I was hired to create and update the fall/winter catalog for their sportswear division. The catalog consisted of photo retouching organizing and creating a theme for the winter season. The catalog contains a lot of vital information including swatches, skew numbers and color combinations.

Case Study

Logo design and identity branding.

Your identity says everything about you and your business. This is where it all starts so you must have confidence in your logo to create an entire brand. Taking the time and creating a mark that really means something to you. With different typography, colors and design solutions we can create a brand with meaning and significance. 

Postseason baseball merchandise. Flushing out 8 teams and creating a template series that would work with every team.

Company: Artemis Creative

Position: Associate Creative Director

Coke Zero ushered in two new members into the Coca-Cola Family that exemplify the “enjoy everything” spirit of the brand. Linebacker, Brian Urlacher and Chicago Blackhawks’ Alternate Captain and Forward, Patrick Sharp.

Urlacher and Sharp join fellow iconic Chicago sports hero, Bulls’ Most Valuable Player Derrick Rose, who is sponsored by POWERADE™, to connect the thrill of the game to the power of refreshment.

“Since it launched in 2005, Coke Zero has quickly become a consumer favorite and has seen consistently strong growth. Partnering with two of the most relevant and talked about athletes in Chicago sports is a great way to help us continue the momentum for Coke Zero.”

Debuting in September the Campaign first featured Urlacher with POS in-store and radio spots. Sharp joined in stores across the Chicagoland a little later in the fall. Promotions with opportunities to win unique sports merchandise featured both athletes.  Online the campaign was supported by online banners, Facebook and Twitter components.

Company: Artemis Creative

Position: Associate Creative Director

Illy wanted to make a major impact with busy on-the-go NY City subway commuters. To showcase the brand by owning the subway stairway space we broke thru the mass transit clutter and delivered a unique Illy on-the-go environment thanks to detailed pre-mapping of the space matching Illy image layouts perfectly.

©photos by Sherry Sutton

Company: Artemis Creative

Position: Associate Creative Director

Aluminum bottle needed a new strategic look and feel that was executed with concept design, photoshoot, retouching and final production. In addition we crafted the copy and executed the final image to create a duel campaign targeting teens and adult night life with separate but connected communication.

Company: Artemis Creative

Position: Associate Creative Director

AT&T puts on an amazing event for the NCAA March Madness tournament every year and I had the opportunity to work with a great team to create this experience for three straight years. The event become more impactful each year with more technology and interactive games so everyone could enjoy the Madness. 

Company: Artemis Creative

Position: Associate Creative Director

Denny's® wanted to utilize the local Jacksonville Jaguars to create a sweeps stakes to build sales through out the day. We created a Enter and Win using a frequency card and a simple entry box. The program enticed consumers to visit Denny's for each part of the day. Completing the card was your entry into the sweep stakes. Using point of sale, placing ads in local papers with coupons, crew incentives and e-mail blast the program was complete and ready to bring in the business.

Company: Artemis Creative

Position: Associate Creative Director

TEK RECON was entering a market of large toy manufacturers with a competitive and technological advantage. Using a smart phone as an ad-on to toy guns, this made the experience so much more engaging. Using GPS and custom software this toy gun has great potential. Our challenge was to create excitement and high energy to display the product in the packaging. This project consisted of photo shoot, 3D rendering, photo retouching and design.

A complete campaign for the Chicken company with in King Shoopers stores. From logo concepts to a flushed out POS system that introduces the new brand of their chicken company.

Additional Trade Show materials. 

Full activation for AMC Buckhead. Complete launch of Coca-Cola free style machine. Offering the consumers a unique experience and a variety of choices.

Complete promotional campaign with website, email blast and banner ads.